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Chris MuccioWelcome to the Media page for Chris Muccio. Chris is the co-author of Amazon best-selling book 42 Rules for 24 Hour Success on LinkedIn.

What has brought Chris Muccio here?

Chris approaches the world of digital marketing and generating marketing results from a somewhat unique background than most.  His career began in accounting.  He earned a BS in Accounting at the State University of New York at Albany, passed the CPA exam and worked for Coopers and Lybrand (now PriceWaterhouseCoopers), and later a private equity company. Realizing the need for a MBA in his career progression, he proceeded to earn his MBA in Finance and Entrepreneurship at the University of Florida, Warrington College of Business.  While there, he won the 1995 University of Florida Business Plan Competition and was selected a Matherly Scholar, the highest honor awarded by that MBA Program.

After receiving his MBA, Chris focused on helping businesses grow.  As part of various leadership teams, Chris led projects and functions across 28 countries on five continents.  During this time, he worked on global financial reporting systems, processes, operations and mergers and acquisitions. Chris utilized his knowledge of both finance and business operations to give him the ability to produce rapid, yet sustainable growth-oriented business solutions.

Chris has always had a keen eye for emerging business potential, and as he focused more and more in business development roles, he increasingly saw the power of digital marketing.   In 2008, he co-authored the Amazon Best-Selling book 42 Rules for 24 Hour Success on LinkedIn. Since the digital world changes so rapidly, Chris decided to revise that book, shifting its theme to be focused completely on generating results, more specifically, sharing a unique methodology for using LinkedIn for leads.

When it comes to having a passion for driving revenue growth through innovative and strategic uses of digital technology, Chris is in his element.  He is a very motivated individual who also wants to help people and businesses succeed.

Possible general interview questions

  1. Chris your focus is the entirety of the digital marketing space, but you chose to write a book on LinkedIn, – what made you focus on that social tool?
  2. The first edition of your book came out in 2008 and now you about to release the 2nd edition in September. How is this second edition of your book different from the first edition?
  3. What is different in this edition vs. the first edition?
  4. Many millions of people are on LinkedIn, but not really generating success. Where do you begin enhancing your presence on LinkedIn?
  5. What are a couple of quick tips almost anyone could implement immediately?
  6. What are some of the major mistakes people make while utilizing LinkedIn?
  7. Is it possible to still be effective on LinkedIn even if you don’t have a lot of time?

For a copy of Chris Muccio’s background, check out his LinkedIn profile www.linkedin.com/in/chrismuccio/