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Find Your Target Audience Rule #3

DO YOU WANT TO BE MORE EFFECTIVE ON LINKEDIN? 4 WAYS TO FIND YOUR TARGET AUDIENCE Watch your competitors on LinkedIn to see where they participate. Search LinkedIn for groups that relate to your audience. Create a company page for your business, and see who follows it. Ask your customers where they hang out. Watch more of our quick tips to enhance your LinkedIn experience Sign up at LEADGEN2020.COM/QUICK or read them in this book, from Amazon bestseller “42 Rules for 24 Hour Success on LinkedIn” 2nd Edition by Chris...

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Book & Glasses

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem...

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LinkedIn Tips – Rule #2 – Define Your Target Audience

DO YOU WANT TO BE MORE EFFECTIVE ON LINKEDIN? QUICK LINKEDIN TIP IN UNDER 2 MINUTES DEFINE YOUR TARGET AUDIENCE Consider These Two Questions: What is the size of the business you are targeting? Who are the decision-makers in that business? Two more questions to think about What is your target audience buying from you? What motivates them to buy from you? Watch more of our quick tips to enhance your LinkedIn experience Sign up at LEADGEN2020.COM/QUICK or read them in this book, from Amazon bestseller “42 Rules for 24 Hour Success on LinkedIn” 2nd Edition by Chris Muccio...

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LinkedIn Announces Sponsored Updates for Companies

  LinkedIn recently announced the introduction of Sponsored Updates. These paid posts enable any company or organization, over 3 million of which have accounts on LinkedIn, to promote their updates to a much larger audience than just their list of connections. Sponsored Updates will be targeted toward different segments of LinkedIn’s audience based on analysis of the data provided in their profiles. Why Sponsored Updates Are Better Sponsored Updates are more beneficial than LinkedIn’s current advertising system because the posts are integrated into your news feed rather than appearing in a sidebar. This makes it more likely that users will read and potentially interact with your promoted posts. These promoted posts are priced either by impressions or number of clicks (CPM or CPC). While Sponsored Updates were initially launched with availability for companies that have an account representative, this will be expanded very soon to anyone who has a Company Page. Many popular companies notably began using Sponsored Updates from the beginning, including Mercedes-Benz, General Electric, Allstate, and the Wall Street Journal. Designed for optimum customer interaction, Sponsored Updates can be liked, shared, and commented on. In addition, the posts are available in 20 languages, and real-time analytics allow those using Sponsored Updates to change them as users interact. What This Means For Your Company The launch of Sponsored Updates on LinkedIn is a huge benefit to any company using the social media network. While Facebook and Twitter are more for social use, on LinkedIn, connection is geared primarily toward business relationships. Using promoted posts on LinkedIn is particularly advantageous because users will already be looking for what your company has to offer, and are more likely to be open to interacting than Facebook or Twitter users. The data from case studies on LinkedIn is proving that Sponsored Updates are working. Those exposed to promoted updates from Adobe were 50% and 79% more likely to agree with various positive statements about the company than those who did not see the promoted updates. This falls in line with other data showing that content marketing increases company authority, sales, and number of followers on various social media networks. Because Sponsored Updates are available to any company on LinkedIn, they are a simple way of expanding your LinkedIn presence, and reaping all the benefits that go with that expansion. Will your company take advantage of Sponsored Updates?     SOURCE:...

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Use a Summary Line Tip #6

  DO YOU WANT TO BE MORE EFFECTIVE ON LINKEDIN? QUICK LINKEDIN TIP IN UNDER 2 MINUTES USE A SUMMARY LINE AT THE TOP OF YOUR LINKE DIN SUMMARY The first line of your summary quickly gives the person reading your profile an overview of your value Also, the first two lines of your summary are used on Bing as your bio Watch more of our quick tips to enhance your LinkedIn experience Sign up at LEADGEN2020.COM/QUICK or read them in this book, from Amazon bestseller “42 Rules for 24 Hour Success on LinkedIn” 2nd Edition by Chris Muccio...

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42 Rules for 24 Hour Success on LinkedIn 2nd Edition Book Trailer

This is Des Walsh’s LinkedIn Success Story   He created a global LinkedIn movement! By simply wanting to be more active on LinkedIn What if you performed an action on LinkedIn a day, six days a week for 30 days? He created a LinkedIn group to host such a concept His group has grown globally with great participation Success is doing something simple that turns into something special Read the rest of Des’ story along with other LinkedIn success stories (And over 100 LinkedIn tips) in the all-new 2nd edition of the Amazon bestseller “42 Rules for 24 Hour Success on LinkedIn” by Chris Muccio Available September 17th on Amazon or at...

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