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Using your LinkedIn Profile as the Driving Force for Marketing

We would like to introduce you to Gaida Zirkelback who was chosen at an event for a LinkedIn Profile makeover. She ran with it from there generating new clients, connections and exposure as a direct result of her LinkedIn presence. Here’s her story. Throughout this book, 42 Rules for 24-Hour Success on LinkedIn, there are a variety of definitions from people that have achieved all kinds of results. Read the rest of the Susan Harrow’s LinkedIn Success Story in 42 Rules for 24 Hour Success on LinkedIn 2nd Edition. Available September 17, 2013. Your Name: Your...

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Turn LinkedIn into a Significant Revenue Generator

LinkedIn Success and sound bites go hand in hand. We would like to introduce you to another success story from Susan Harrow. Susan’s ability to communicate effectively is a powerful one! She is known as the “Sound Bite Queen” and has been featured on many major outlets from CNBC to the New York Times. Now through her communication ability, she has created a new revenue stream from her use of LinkedIn. Watch this video and think of one way you can incorporate sound bites into your LinkedIn Strategy. Throughout this book, 42 Rules for 24-Hour Success on LinkedIn, there are a variety of definitions from people that have achieved all kinds of results. Read the rest of the Susan Harrow’s LinkedIn Success Story in 42 Rules for 24 Hour Success on LinkedIn 2nd Edition. Available September 17, 2013. Your Name: Your...

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Quick Start Guide for LinkedIn Groups

Love them or hate them, everyone has an opinion about LinkedIn groups.  Even if you’ve heard something about them but don’t fully understand the concept, you probably have some sort of feeling towards these groups.  Well here’s your chance to get a quick and simple rundown on the purpose of LinkedIn groups.  Before we get carried away, I’d like to point out that there is a big difference between participating in a group and starting a group.  This article will delve into participating in a group. Which groups should I consider joining? Although LinkedIn allows you to join up to 50 groups, you should find 5 to directly participate in. Consider the following: Make sure these groups consist of the target audience you are trying to communicate with. Monitor the group and check out the activity.  Plan to join multiple groups to test each one out.  Keep doing this until you find the five that you really want to participate in.  For instance, if the last comment or discussion item was posted more than a few weeks ago, that group is probably not active.  To get the most out of the groups you join, there should be active, perhaps even daily, participation amongst the members.  Also, you want to make sure that there is no spam or selling in the group.  Powerful groups control the spam and ensure their community grows in a value-added fashion. Awareness. That one word, awareness, makes a huge difference in everything you do.  How can people do business with you if they don’t know you exist?  You can quickly generate positive awareness to yourself by adding items of value that contribute to the overall purpose of the group.  Tactically, this can be achieved through posting discussion items, comments or even likes.  In addition, if the group is an “open” group, your posts will be creating potential awareness outside of the group too. Engagement.  Another single word that goes a long way.  Once you join the group, start interacting.  If at first you aren’t comfortable with starting a discussion, simply “like” a current discussion.  Liking a discussion gives you more awareness as well, because now the person who posted the discussion will get a notification that you liked their post.  After liking a few discussions, comment on one.  This is a chance for you to show your expertise on the item, or maybe just thank the person for posting it because you really enjoyed what the article had to say.  Either way, you are putting yourself out there.  Post your own discussion.  You found an article that you think the group would really benefit from, so you start your own discussion.  Make sure to add value and try to avoid being confrontational.  Try to avoid the old “post & run”.  That doesn’t add much value.  If you are posting some content, try to add a line or two about what you are posting and use that to entice others to engage back with you via comments. Just remember, just by being in a group, you have something in common with the other participants.  You benefit by creating awareness, increasing engagement and building relationships. And just like that, you are growing your network and introducing yourself to new people in your target audience.  If you would like to join our LinkedIn group, where we’re sharing more in-depth strategies we’d love to have...

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Podcasting Plus Linkedin Generates Conversions

Do you know how Podcasts and LinkedIn can drive new client generation? We would like to introduce you to Kris Gilbertson. She has been using this process to successfully generate new clients, connections and engagement. While you watch this video think about a unique way you can share your expertise and directly engage with your prospects. Throughout this book, 42 Rules for 24-Hour Success on LinkedIn, there are a variety of definitions from people that have achieved all kinds of results. Read the rest of the Kris Gilbertson’s LinkedIn Success Story in 42 Rules for 24 Hour Success on LinkedIn 2nd Edition. Available September 17, 2013. Your Name: Your...

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Highly Focused LinkedIn Groups for Amazing Success

What is success on LinkedIn? We would like to introduce you to another success story from Cindy Kraft. She has built a highly focused LinkedIn group which has enabled her to become clearly recognizable as the subject matter expert in this space. Watch the video below and consider this question “What unique problem can you solve for your market and amplify that solution with the power of the LinkedIn network?” Throughout this book, 42 Rules for 24-Hour Success on LinkedIn, there are a variety of definitions from people that have achieved all kinds of results. Read the rest of the CFO-Coach’s LinkedIn Success Story in 42 Rules for 24 Hour Success on LinkedIn 2nd Edition. Available September 17, 2013. Your Name: Your...

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LinkedIn 101 – Getting More Connections

You worked very hard on you LinkedIn profile.  Everything is filled out to the best of your ability; you have a professional photo, a unique headline, and a complete and impressive (but still accurate) work history.  You even made it to all-star status.  But now you want to have more connections.  You just put all this time and effort into your profile, so here are some tips to increase your awareness.  Create your own LinkedIn vanity link. You can turn your LinkedIn vanity link into your personal URL.  Right now, it is probably a series of random numbers and letters, but you can customize it.  Most people personalize their URL to their name so that it is easy to remember.  This can save time for your target audience if they are trying to look you up.  It is much easier to type in LinkedIn.com/in/JohnDoe as opposed to searching for John Doe and seeing what comes up.  Once you are satisfied with your link, post it everywhere.  Put it in your e-mail signature, on your business cards, and on your social media pages so that people can easily find you on LinkedIn.  “Find” your old classmates.  Think about when everything all began, back in the day.  In college, we made our first adult friends and now we are “big shot” business executives, or we are working to become the “big shot” with all these LinkedIn tips and tactics.  When was the last time you spoke to your old roommates?  Look for them on LinkedIn so you two can reconnect.  At one point, you were inseparable.  The least you can do is ask them to meet up for a cup of coffee one day.  When you dig into your past, you will likely find additional people to connect with whom you did not even think of originally.  Provide value/be a trusted source. Once you do make the connections, provide them with value.  Post articles that you think your connections will find interesting.  Post articles that illustrate your expertise.  If you are an expert in real estate, post articles about it that add value to your target audience.  The goal is simple.   Share your insight and knowledge in a way that benefits your connections.  Over time, this will create a relationship and trust.  Who do we tend to do business with?  Those we trust. Personalize the invitation: Let’s say you met someone at an event and had a real interesting debate about the pros and cons of an iPhone vs. an Android phone.  You were very impressed in what the other individual was saying so you connect with him on LinkedIn.  Instead of the generic invitation saying “I would like to connect with you on LinkedIn,” remind him of who you are.  Maybe the debate you two had was memorable to you but not him.  Just write one line refreshing his memory, and then he is significantly more likely to connect with you.  We wanted to share a few simple ideas.  What do you think?  If you have additional ones that you find successful, feel free to share them and become that trusted source to all of...

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