Buy Now

Communication is Key

Building your “Roadmap to Results” is all about effort. The more time and effort you put in, the greater the potential value you can create. The way you communicate is key. If your goal is to generate business and leads on LinkedIn, you need to think about growing your connections. There are many different ways to connect, from meeting people offline to connecting with them on Facebook or Twitter. Think about peers in your industry, clients, prospective clients, community leaders, etc.—anybody you may know and have a good reason to be connected with. Creating Awareness via LinkedIn Invitations One of your goals on LinkedIn is to reengage with people from your past. While searching for people to connect with, you find a former classmate who was in your group for that torturous project that you thought would never end. After the few moments of drifting down memory lane, you decide that you want to connect with this person, so you click on the “Connect” button. What automatically pops up is the generic “I want to connect with you on LinkedIn” but you should not send that! You just read that and now might think I am crazy. But in fact, I stand by what I said. Effective connections on LinkedIn is all about being engaging and relationship building. If you send “I want to connect with you on LinkedIn”, you are not inviting this person to engage with you or have a virtual conversation. Let’s assume that you both graduated within the past five years. The ironic thing is that while you’ve drifted apart, you have a lot to catch up on. If you send the generic LinkedIn invite message, the reality is no one is probably going to start a conversation and a fantastic opportunity to re-engage a friend from the past has been marginalized. However with a couple of simple tips, this doesn’t have to be. Just like Jimmy Stewart in “It’s a Wonderful Life”, you can see the future now and correct it before it occurs. The process is simple. All you need to do is customize your email to your old classmate. Perhaps something like this, “Hi John, can you believe we graduated three years ago? I’d love to catch up with you if you are available.” With that invitation, you started a conversation, and who knows, maybe even a little reunion. Staying Top of Mind As you grow out your LinkedIn connections, the goal is two-fold, stay top of mind and add value as they are actively seeking it. If one of your connections asks a question, answer it, but ONLY if you have relevant information to share. You do not want to waste anyone’s time. Additionally, you may find a great article that you want to share, but only do so if you the article is relevant to a majority of your connections. That being said, now let’s say you post something very interesting and someone messages you. If someone takes time to go out of his or her way to send you a message, you should without a doubt write something back. This can be a great opportunity to get to know this particular connection better. If everything goes well, you can meet for coffee one day, and perhaps end up doing business with one another. Keep this in mind, engagement builds relationships. Relationships build trust and in business, who do you tend to do business with? You tend to do business with people you trust. Final Thoughts In conclusion, if you want your connections to be there for you, you have...

read more

LinkedIn Today

Nothing on the internet stays the same for that long; this time, it is LinkedIn that is evolving. A recent change in this business-networking website is the creation of LinkedIn Today, a new way to get your news. It pulls in news stories that you would be interested in reading based on your profile and the industries you follow. You will see all the headlines that everyone else is talking about on your newsfeed, and you will be able to participate in all the conversations. LinkedIn today will allow you to stay on top of the current stories in your industry, so you’ll always be in the loop. The headlines that you are reading do not come from an editor, but from people who are in your industry. That gives you the opportunity to grow your network by connecting with people who are in a similar field as you. If you find what they have to say interesting, you can view their profile, and perhaps even generate a lead for your own business. Moreover, you only follow the industries and sources you care about. Everyone is busy, so don’t waste your time reading headlines about stories that do not affect you in any way. Your homepage consists of the industries and sources that you follow, and you’ll very easily and simply get the top five headlines. If you like one of the articles you are reading, you can share the article with all your connections. Then, they too will get the latest information. If you do not have time to read the article but want to come back to it later, you can save it for when you have a free moment. Lastly, if you want to know what people are saying about a particular topic, you can search for it, and then even filter your results to company and industry. Those are the basics on LinkedIn Today. A recurring statement that I kept hearing and reading while learning about it was that, “It’s the news you’ll be chatting about at the water cooler later.” Bill Gates joined LinkedIn in early June, but clearly not in search of a job. Instead, he posted an article about Warren Buffett. Gates and Buffett first met back in 1991, and Gates wrote that he has been a great influence and a great help with transitioning from business to philanthropy. LinkedIn posted Gates’ article on LinkedIn Today, and two weeks later, it has over one million views, over 8,600 likes, over 3,700 comments, but most importantly and impressively, over 41,000 shares. If you want to venture out and try LinkedIn Today, it can’t do you any harm. You can read articles written by leading professionals in your industry, and on your own time. LinkedIn Today will make the news more relevant to...

read more

Road map for results

College: the best four years of your life. You make life-long friendships, and have crazy stories to tell. That is what everyone tells you while you are a college student, and it is pretty accurate. But what they don’t tell you is how the job market is very different today than what it was in the past. Back in the day, the only way to get a job was through traditional career fairs and face-to-face networking. Today, it is like a whole new world, and that is partially thanks to LinkedIn. If you are a Business major in college, chances are you have been told about LinkedIn. It was developed in the early 2000s and growing rapidly ever since. Many people have a LinkedIn account, but fill in a minimal amount of information. Throughout the rest of this article, I will help you go through a checklist to make sure your profile is ready for you to obtain your desired results. The first step is to develop a strategy. Why do you have a LinkedIn in the first place? Well, if you’re still in college, it is probably so that you can interact with hiring authorities, and hopefully find your dream job. If that is the case, then let’s move on to step two: how to gain attention and attract connections to your profile. That being said, your profile is a key factor in your total LinkedIn experience. Is your profile up to date? Your profile describes you, does it do so completely? You probably have some connections already. It is important to distinguish between warm and cold connections. A warm connection is someone you know well, someone you would be able to ask a favor of, while a cold connection is someone you do not know personally. It is important to have both types of connections, but also essential to know who your target audience is. That leads us to our next step: creating value to engage your audience. Let’s say you are using LinkedIn to find your dream job. Continuing with that theme, how do you introduce yourself to your dream job market? Through finding the right groups. There are an abundance of groups on LinkedIn, and they have to do with every industry imaginable. Once you find a few groups you really like, become actively involved in those groups. Post interesting articles that relate to the topics being discussed, ask questions that you really want to know the answer to. Who knows, maybe you ask a really good question and some big shot from a big company answers you. But whatever you do, don’t just be a silent group member. No one will get to know you that way. Lastly, once people do start getting to know you, you can start building relationships, which is the final step in getting the results you want for LinkedIn. When you build a relationship, you are building trust. People prefer communicating with, and doing business with, people they trust. As a result of following these steps, you can exchange e-mails with possible hiring authorities, and get an interview for the job you always wanted. Good luck on the interview! With all the preparation you did by using LinkedIn, it should be a...

read more

What can I do with LinkedIn?

LinkedIn can be a very useful tool to use as an individual and for your business. But first, you have to think of what you want to achieve from utilizing this simple platform. I recommend everyone makes a list of what you actually want to accomplish from the use of LinkedIn. The rest of this article will be going through some of the benefits of LinkedIn for you to consider. Finding new talent to hire, partner, or contract with. LinkedIn is a great site for hiring people. After all, it is the world’s largest professional network, with 225 million people. If you are hiring, you can post a job and it will be quick and simple to research and then reach out to the right candidate. If you are looking for a job, you can complete an advanced search where you can look for a job based on keywords, industry, functions, locations, salary, and more. Demonstrate your credibility and experience. Your LinkedIn profile is a great way to showcase your expertise. Give yourself a quick, informative and enticing summary, and then list your experience. Go into detail of what you did. You don’t want to cut yourself short because you will only be hurting yourself. Also, list your skills and expertise. As you start expanding your network and connections, people will start endorsing you, which will prove your credibility. If someone does endorse you, make sure to send them a “Thank you!” message so that they know you are grateful, and will continue to do business with you in the future. Build a virtual rolodex of business partners and people you network with. While using LinkedIn, it is nice and simple to find people to connect with. You can take a trip down memory lane and try to find people from high school, college, and people you are currently in the business world with. Additionally, you can look for people to connect with in your target audience. Make sure you have something in common with that person, and then send a personalized invitation saying that you would love to connect. This leads directly to my next point. A tool to keep communications flowing. After you connect with someone, you may find it challenging coming up with something to say that keeps the conversation going. LinkedIn can change that. Share articles and stories that you think your connections and target audience will want to read about. If someone is interested in what you are sharing, they can like your post or even comment on it. That opens up a perfect conversation about discussing the story and sharing your thoughts. Minimize cold calling. No one really enjoys this, but it used to be necessary to have a successful business. Well, not anymore. LinkedIn minimizes the need for cold calling. All these things are just the beginning. Take a few minutes to add to this list, but make it specific to exactly what you want to do. Make sure you are always working to align your use of LinkedIn with your business...

read more

Your LinkedIn Profile is Who You Are

Everyone knows the phrase “Don’t judge a book by its cover”, but unfortunately, we all still do. What do you want people to think when they first see your Profile? Thankfully, you can somewhat control that. Professional Headline. The first thing people see when viewing your Profile is your professional headline. Make effective use of it. Some people just have their professional headline read with their current job position. Try to avoid using that. Make yourself unique and stand out by writing something both creative and something that defines who you are. For example, which one sounds better: John Doe, 20 year expert facilitating $100,000 in high-tech mergers Or John Doe, Owner, Doe & Associates. The first one would clearly generate more interest. Summary. Your summary helps people decide if they are going to continue scrolling down on your page or not. As a result, make sure that the first two lines clearly articulate your value. You want to do this for two reasons: (1) it quickly gives the person reading your profile an overview of your value and (2) your summary works outside of LinkedIn too. The first two lines are what Bing uses as your “Bio” within their search. Therefore, you want to make it great so that when someone searches your name on Bing, they will be enticed to click on your profile and learn more about you. Post items of value. When your connections are scrolling down their homepage, they can potentially see everything you post. Therefore, you want to post items that would be of value to your target audience. When you post an article, you always want to write one or two sentences about it, and then post the link. If you post articles that interest your target audience, then they will be more likely to comment on it, which is an opportunity for a conversation. Lastly, when you post items of value, you are showing off your expertise in a specific area without it looking like you are bragging. An overall win-win. Add your LinkedIn profile URL everywhere. You can add it to your e-mail signature, your business card, and your other social media sites. The more your LinkedIn profile is out there, the more chances there are for you to generate potential business leads. Personalize your LinkedIn invitations. Before someone views your complete profile, you have to be connected with them. To start on the right foot, you should always personalize your LinkedIn invitations. It is the first thing that your new connection will see, and you want to start by showing that you are unique. Most people use the generic invitation, and that can result in the person not connecting with you. What if the person doesn’t remember you? You can jog their memory in the personalized invitation. Remember to be short, brief, and to the point because LinkedIn does not give you a lot of characters to play with. Don’t Lie. When you are completing the rest of your Profile, you may be tempted to lie about what you did at your first job, but don’t. You want to be honest so that people can trust you. Who do people do business with? People they trust. Those are some of our suggestions. What are...

read more

Reach a global audience with LinkedIn

What if you performed an action a day, six days a week, for 30 days? That was question pondered by Des Walsh, which ultimately became the seed for a global movement that is spreading LinkedIn success around the world! Watch this video and think about something simple you can start and turns into something special! Throughout this book, 42 Rules for 24-Hour Success on LinkedIn, there are a variety of definitions from people that have achieved all kinds of results. Read the rest of the Susan Harrow’s LinkedIn Success Story in 42 Rules for 24 Hour Success on LinkedIn 2nd Edition. Available September 17, 2013. Your Name: Your...

read more