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What can I do with LinkedIn?

LinkedIn can be a very useful tool to use as an individual and for your business. But first, you have to think of what you want to achieve from utilizing this simple platform. I recommend everyone makes a list of what you actually want to accomplish from the use of LinkedIn. The rest of this article will be going through some of the benefits of LinkedIn for you to consider. Finding new talent to hire, partner, or contract with. LinkedIn is a great site for hiring people. After all, it is the world’s largest professional network, with 225 million people. If you are hiring, you can post a job and it will be quick and simple to research and then reach out to the right candidate. If you are looking for a job, you can complete an advanced search where you can look for a job based on keywords, industry, functions, locations, salary, and more. Demonstrate your credibility and experience. Your LinkedIn profile is a great way to showcase your expertise. Give yourself a quick, informative and enticing summary, and then list your experience. Go into detail of what you did. You don’t want to cut yourself short because you will only be hurting yourself. Also, list your skills and expertise. As you start expanding your network and connections, people will start endorsing you, which will prove your credibility. If someone does endorse you, make sure to send them a “Thank you!” message so that they know you are grateful, and will continue to do business with you in the future. Build a virtual rolodex of business partners and people you network with. While using LinkedIn, it is nice and simple to find people to connect with. You can take a trip down memory lane and try to find people from high school, college, and people you are currently in the business world with. Additionally, you can look for people to connect with in your target audience. Make sure you have something in common with that person, and then send a personalized invitation saying that you would love to connect. This leads directly to my next point. A tool to keep communications flowing. After you connect with someone, you may find it challenging coming up with something to say that keeps the conversation going. LinkedIn can change that. Share articles and stories that you think your connections and target audience will want to read about. If someone is interested in what you are sharing, they can like your post or even comment on it. That opens up a perfect conversation about discussing the story and sharing your thoughts. Minimize cold calling. No one really enjoys this, but it used to be necessary to have a successful business. Well, not anymore. LinkedIn minimizes the need for cold calling. All these things are just the beginning. Take a few minutes to add to this list, but make it specific to exactly what you want to do. Make sure you are always working to align your use of LinkedIn with your business...

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LinkedIn Tips – Rule #2 – Define Your Target Audience

DO YOU WANT TO BE MORE EFFECTIVE ON LINKEDIN? QUICK LINKEDIN TIP IN UNDER 2 MINUTES DEFINE YOUR TARGET AUDIENCE Consider These Two Questions: What is the size of the business you are targeting? Who are the decision-makers in that business? Two more questions to think about What is your target audience buying from you? What motivates them to buy from you? Watch more of our quick tips to enhance your LinkedIn experience Sign up at LEADGEN2020.COM/QUICK or read them in this book, from Amazon bestseller “42 Rules for 24 Hour Success on LinkedIn” 2nd Edition by Chris Muccio...

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Your LinkedIn Profile is Who You Are

Everyone knows the phrase “Don’t judge a book by its cover”, but unfortunately, we all still do. What do you want people to think when they first see your Profile? Thankfully, you can somewhat control that. Professional Headline. The first thing people see when viewing your Profile is your professional headline. Make effective use of it. Some people just have their professional headline read with their current job position. Try to avoid using that. Make yourself unique and stand out by writing something both creative and something that defines who you are. For example, which one sounds better: John Doe, 20 year expert facilitating $100,000 in high-tech mergers Or John Doe, Owner, Doe & Associates. The first one would clearly generate more interest. Summary. Your summary helps people decide if they are going to continue scrolling down on your page or not. As a result, make sure that the first two lines clearly articulate your value. You want to do this for two reasons: (1) it quickly gives the person reading your profile an overview of your value and (2) your summary works outside of LinkedIn too. The first two lines are what Bing uses as your “Bio” within their search. Therefore, you want to make it great so that when someone searches your name on Bing, they will be enticed to click on your profile and learn more about you. Post items of value. When your connections are scrolling down their homepage, they can potentially see everything you post. Therefore, you want to post items that would be of value to your target audience. When you post an article, you always want to write one or two sentences about it, and then post the link. If you post articles that interest your target audience, then they will be more likely to comment on it, which is an opportunity for a conversation. Lastly, when you post items of value, you are showing off your expertise in a specific area without it looking like you are bragging. An overall win-win. Add your LinkedIn profile URL everywhere. You can add it to your e-mail signature, your business card, and your other social media sites. The more your LinkedIn profile is out there, the more chances there are for you to generate potential business leads. Personalize your LinkedIn invitations. Before someone views your complete profile, you have to be connected with them. To start on the right foot, you should always personalize your LinkedIn invitations. It is the first thing that your new connection will see, and you want to start by showing that you are unique. Most people use the generic invitation, and that can result in the person not connecting with you. What if the person doesn’t remember you? You can jog their memory in the personalized invitation. Remember to be short, brief, and to the point because LinkedIn does not give you a lot of characters to play with. Don’t Lie. When you are completing the rest of your Profile, you may be tempted to lie about what you did at your first job, but don’t. You want to be honest so that people can trust you. Who do people do business with? People they trust. Those are some of our suggestions. What are...

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LinkedIn Announces Sponsored Updates for Companies

  LinkedIn recently announced the introduction of Sponsored Updates. These paid posts enable any company or organization, over 3 million of which have accounts on LinkedIn, to promote their updates to a much larger audience than just their list of connections. Sponsored Updates will be targeted toward different segments of LinkedIn’s audience based on analysis of the data provided in their profiles. Why Sponsored Updates Are Better Sponsored Updates are more beneficial than LinkedIn’s current advertising system because the posts are integrated into your news feed rather than appearing in a sidebar. This makes it more likely that users will read and potentially interact with your promoted posts. These promoted posts are priced either by impressions or number of clicks (CPM or CPC). While Sponsored Updates were initially launched with availability for companies that have an account representative, this will be expanded very soon to anyone who has a Company Page. Many popular companies notably began using Sponsored Updates from the beginning, including Mercedes-Benz, General Electric, Allstate, and the Wall Street Journal. Designed for optimum customer interaction, Sponsored Updates can be liked, shared, and commented on. In addition, the posts are available in 20 languages, and real-time analytics allow those using Sponsored Updates to change them as users interact. What This Means For Your Company The launch of Sponsored Updates on LinkedIn is a huge benefit to any company using the social media network. While Facebook and Twitter are more for social use, on LinkedIn, connection is geared primarily toward business relationships. Using promoted posts on LinkedIn is particularly advantageous because users will already be looking for what your company has to offer, and are more likely to be open to interacting than Facebook or Twitter users. The data from case studies on LinkedIn is proving that Sponsored Updates are working. Those exposed to promoted updates from Adobe were 50% and 79% more likely to agree with various positive statements about the company than those who did not see the promoted updates. This falls in line with other data showing that content marketing increases company authority, sales, and number of followers on various social media networks. Because Sponsored Updates are available to any company on LinkedIn, they are a simple way of expanding your LinkedIn presence, and reaping all the benefits that go with that expansion. Will your company take advantage of Sponsored Updates?     SOURCE:...

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Use a Summary Line Tip #6

  DO YOU WANT TO BE MORE EFFECTIVE ON LINKEDIN? QUICK LINKEDIN TIP IN UNDER 2 MINUTES USE A SUMMARY LINE AT THE TOP OF YOUR LINKE DIN SUMMARY The first line of your summary quickly gives the person reading your profile an overview of your value Also, the first two lines of your summary are used on Bing as your bio Watch more of our quick tips to enhance your LinkedIn experience Sign up at LEADGEN2020.COM/QUICK or read them in this book, from Amazon bestseller “42 Rules for 24 Hour Success on LinkedIn” 2nd Edition by Chris Muccio...

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