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LinkedIn Today

Nothing on the internet stays the same for that long; this time, it is LinkedIn that is evolving. A recent change in this business-networking website is the creation of LinkedIn Today, a new way to get your news. It pulls in news stories that you would be interested in reading based on your profile and the industries you follow. You will see all the headlines that everyone else is talking about on your newsfeed, and you will be able to participate in all the conversations. LinkedIn today will allow you to stay on top of the current stories in your industry, so you’ll always be in the loop.

The headlines that you are reading do not come from an editor, but from people who are in your industry. That gives you the opportunity to grow your network by connecting with people who are in a similar field as you. If you find what they have to say interesting, you can view their profile, and perhaps even generate a lead for your own business. Moreover, you only follow the industries and sources you care about. Everyone is busy, so don’t waste your time reading headlines about stories that do not affect you in any way.

Your homepage consists of the industries and sources that you follow, and you’ll very easily and simply get the top five headlines. If you like one of the articles you are reading, you can share the article with all your connections. Then, they too will get the latest information. If you do not have time to read the article but want to come back to it later, you can save it for when you have a free moment.

Lastly, if you want to know what people are saying about a particular topic, you can search for it, and then even filter your results to company and industry. Those are the basics on LinkedIn Today. A recurring statement that I kept hearing and reading while learning about it was that, “It’s the news you’ll be chatting about at the water cooler later.”

Bill Gates joined LinkedIn in early June, but clearly not in search of a job. Instead, he posted an article about Warren Buffett. Gates and Buffett first met back in 1991, and Gates wrote that he has been a great influence and a great help with transitioning from business to philanthropy. LinkedIn posted Gates’ article on LinkedIn Today, and two weeks later, it has over one million views, over 8,600 likes, over 3,700 comments, but most importantly and impressively, over 41,000 shares.

If you want to venture out and try LinkedIn Today, it can’t do you any harm. You can read articles written by leading professionals in your industry, and on your own time. LinkedIn Today will make the news more relevant to you.


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